Ann Summers is a British retailer that has been in business for over 40 years, selling lingerie, sex toys, and other adult products. Since its inception, the brand has become synonymous with female empowerment and has been at the forefront of the sexual revolution. With over 140 stores across the UK and a thriving online business, ann summers has become a household name. However, the brand is not content to rest on its laurels and is constantly exploring new avenues for expansion and growth.
One of Ann Summers’ primary goals is to expand its international presence. The company currently has a presence in 10 countries, including the UK, Ireland, and Spain, but is keen to broaden its reach. Ann Summers CEO, Jacqueline Gold, has spoken about the brand’s ambitions to expand into new territories, particularly in Europe and the Middle East. The company has already taken steps towards this goal, with the opening of its first store in Cyprus in 2021. Ann Summers is also looking to expand its online presence, particularly in markets where physical stores may not be viable.
Another area of expansion for Ann Summers is its product range. While the brand has always been known for its lingerie and sex toys, it has been expanding into new categories in recent years. Ann Summers now offers a range of beauty products, including makeup and skincare, as well as a selection of loungewear and swimwear. The brand has also launched a line of sexual wellness products, including lubricants, massage oils, and sexual health supplements. This expansion into new categories allows Ann Summers to appeal to a broader audience and ensures that the brand remains relevant in an ever-changing retail landscape.
Ann Summers has also been investing heavily in technology to improve the customer experience. The brand recently launched a new app, which allows customers to browse products, place orders, and track deliveries. The app also offers a range of exclusive content, including sexual health advice, relationship tips, and behind-the-scenes looks at Ann Summers’ product development. Ann Summers is also exploring the use of augmented reality (AR) and virtual reality (VR) in its stores to enhance the shopping experience. These technologies could be used to allow customers to try on lingerie virtually or to provide immersive product demonstrations for sex toys.
In addition to expanding its product range and technological capabilities, Ann Summers is also focused on improving its sustainability credentials. The brand has set a goal to become carbon neutral by 2025 and has implemented a range of measures to reduce its environmental impact. Ann Summers has introduced more sustainable packaging, including biodegradable materials, and has reduced its use of single-use plastics. The brand is also working to improve the sustainability of its supply chain, including sourcing materials from ethical and environmentally responsible suppliers.
Another area of focus for Ann Summers is inclusivity. The brand has always been committed to promoting female empowerment and sexual liberation, but it is now expanding its message to include people of all genders and sexual orientations. Ann Summers has launched a range of gender-neutral products, including sex toys, and is working to create a more inclusive shopping environment. The brand has also been collaborating with LGBTQ+ organizations to promote sexual health and awareness.
Finally, Ann Summers is exploring new ways to engage with its customers beyond traditional retail. The brand has launched a range of events, including workshops and talks, to educate and empower customers on sexual health and relationships. Ann Summers has also been working on a range of content, including podcasts and videos, to provide sexual health advice and promote its products in a more accessible and engaging way.
In conclusion, Ann Summers is a brand that is constantly evolving and exploring new avenues for expansion and growth. Its commitment to sustainability, inclusivity, and technological innovation ensures that it remains relevant in an ever-changing retail landscape. With its international expansion plans, product range expansion, and focus on customer engagement, Ann
