Learning eCommerce is a complicated and time-consuming endeavor. What’s more, the strategies you used to get high returns for your online business may not work as well as they used to. This is where you need the know-how of an eCommerce coach.
As a matter of fact, about 92% of small businesses say that having a mentor was crucial for the growth of their business. It goes without saying that an expert coach can have a significant impact on your online store.
What does an eCommerce coach do?
If you’re running an online store for more than 5 or 10 years, you have already spent most of your life adapting and learning to maintain profits. This can be quite exhausting, particularly in today’s modern world, where everything moves fast, and new technologies continually test your ability to adapt.
There’s no shortcut to learning. However, tons of evidence shows learning is effective and faster with the help of a teacher, especially one who adjusts their teaching to your needs. Simply put, an eCommerce coach gives you a customized, one-on-one lesson or service to help you optimize your online business.
Let’s take a look at various ways you can use the help of an expert eCommerce coach.
1. Pick the right products to sell
When it comes to an eCommerce business, selling the right product or service is crucial. Your products or services are the foundation of your online store. But unfortunately, many fail because there wasn’t enough demand for what they’re selling.
So, how do you know which products or services will do well online? If what you’re offering are services, how will you recreate the experience online? Rather than spending hours looking through industry-specific help documents or instructions, your coach can walk you through and give a personalized process.
An eCommerce coach can understand tiny details that translate to online excellence. They can answer questions and expert advice on:
- Product Photography
- Packaging
- Shipping Rates
- Web Design & Functionality
2. Build your brand
You may have killer customer instincts, on-point in-depth knowledge of your product and niche — but eCommerce is different. When your competitor is a big business, you’ll need more than your wit to stay on top. You have to establish a brand that stands out and looks more professional than others.
Brand coaching can help you:
- Tell the story of your business online.
- Use the right brand voice that invokes your company’s personality.
- Identify your audience, so you know who to target in your marketing efforts.
Your eCommerce coach works with you to ensure your brand is the right one for your niche. They will give you steps and advice on how to get your brand prepared for eCommerce.
3. Select the ideal eCommerce platform
Regardless of the research you do in advance, launching your website on your own will mostly come from trial and error. Using the right eCommerce platform for your online business lets you remove friction points and make it convenient for your shoppers to buy the products they want from you.
You should be selling where your customers are. An eCommerce expert knows which sales channels will be ideal for you in the long run and help you pick the right platform with apps that are useful for your type of business.
Will you connect your in-store and online transactions to streamline your accounting, or will you use the platform with a higher monthly fee for the necessary features you need? By having an expert by your side, you can choose the right platform and apps that can contribute well to your sales.
4. Create your website
After you pick an eCommerce platform, you are now ready to build and optimize your site. There will be hundreds of important decisions to make, from creating your “About Us” page to checkout and landing pages. Your choices can affect the appearance of your website, and most importantly, how it works.
Each year, it’s becoming tougher to meet customer expectations. An eCommerce coach understands your top competitors and how they operate. This helps you build a site that goes above and beyond, making customers happy and getting you the best return on investment that’s vital for long-term success.
5. Develop a marketing plan
One of the biggest challenges in the eCommerce industry is reaching the right customers, those that are willing to pay. Digital marketing is doable on your own, but one misstep and you can end up ruining your online reputation or wasting your budget.
Have you tried to exhaust your entire monthly budget for ads in just a week? Did you spend days writing blogs that no one reads? Do you even know the importance of Search Engine Optimization or SEO?
An eCommerce coach can work with you to develop a marketing plan with the perfect scope and scale for your online store. Find an eCommerce coach who knows how to use Google and Facebook Ads, particularly with deep experience in content and social media marketing. Doing so helps you build a marketing plan that you can implement and maintain for efficient and lasting results.
Background on Google Analytics
According to Statista, Google has continuously dominated search engines by maintaining an 86% market share as of July 2020. One of the most useful tools this search engine mogul has is Google Analytics — a free business tool that measures how your online business is doing. However, using this tool can sometimes feel too much because of its complexity.
Don’t know how to measure landing page traffic or conversions for marketing? Do you want to analyze site visitors to help increase traffic? An eCommerce coach can help make looking at analytics less overwhelming for you and not a black hole for your productivity.
Choose the Right Ecommerce Coach
The process of eCommerce coaching isn’t only about passive income. It’s more about how to optimize your investment entirely. You have to work with an eCommerce expert who understands every aspect of your business.
You need someone who listens to your stories and gives you a wide range of tools to solve your problems. An independent eCommerce coach like Matthew Lepre comes from the perspective of personal experience and niche. If you’re into dropshipping, you may want to check out reviews about him as he has personally witnessed the highs and lows of running an online business and has developed a clear sense of what works. You may also want to check what is Matthew Lepre’s net worth to know how he has succeeded in this field.
You may not be needing help with every step for selling online. But choosing the right coach can help you evaluate your business and assist you in which area to focus on, which can make a difference in sales.
